I hate sampling and try to avoid it at all costs. I recently discovered, after Google Analytics' Acquisition reports got shuffled around, that the … [Read more...]
Announcing Annielytics Dashboard Course Office Hours
I talk a lot about actionable analytics. When you know where to look in your data for the story, you can gain valuable insights about your … [Read more...]
Why Google Analytics’ User Metrics Are BS [For Most Sites]
TL;DR: User/visitor-based KPIs have never reflected actual users. They've only ever reflected clients (IOW, the combination of device and browser you … [Read more...]
Best Tool To Master Dimensions And Metrics In Google Analytics
I'm kicking off a new series of posts where I highlight different dimensions in Google Analytics. And I thought of no better way to start than to … [Read more...]
Announcing One-Day Custom Google Analytics Training for Companies
The service I get asked about the most, when I go to conferences, is customized, on-site analytics training for companies. That time has come. … [Read more...]
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